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Social media and sport

Catalogue Information
Field name Details
Record Number 511702
Item Type E Resource
Article
Title Social media and sport
Edition Updated June 2017
Published 2014
Content Type text
Media Type computer
Carrier Type online resource
Series Organised Sport Portal
Notes Prepared by: Chris Hume, Senior Research Consultant, NSIC/Clearinghouse, Australian Sports Commission.
Evaluation by: Danielle Warby, Social Media and Content production expert (June 2017).
Last updated: Christine May, Senior Research Consultant, Clearinghouse for Sport, Australian Sports Commission (June 2017).
Contents Introduction: Social media platforms provide highly accessible communication channels for sports administrators, fans, athletes, coaches, and educators. Through harnessing peoples’ desire to belong and linking communities and networks of interest across the world they have changed the very way in which millions of people engage with sport, and society. Australia has readily adopted the use of social media with over 12 million Australians using Facebook daily, and 17 million active members registered on the platform (which is approximately 70% of the population). Additionally, there are over 15 million Unique Australian Visitors (UAVs) to YouTube each month, 5 million Instagram, and 3 million Twitter users, as well as a host of other social media platforms being used [source: David Cowling, Social Media Statistics Australia: May 2017. Social Media News, (June 2017)]. Given this kind of take up social media is an increasingly important tool for sports organisations and athletes. It provides the opportunity to make and broadcast news, promote brands, manage media messages, and engage directly with fans and participants in a two-way communication cycle. However, due to the potential impact on sponsorship, marketing, and funding opportunities it is also important to understand what factors can negatively impact on social media, including inappropriate posts or messages, and how to mitigate future risks. (From article).
Summary Key Messages : 1. The use of social media platforms are rapidly increasing within the sport environment. 2. Sport and its participants need to understand both the benefits and potential negatives of social media usage. 3. Sporting organisations should develop policies specifically to manage the use of social media platforms. (From article).
Subjects Social media
Communication
marketing
Strategy
Policy
Online social networks
Added Author Hume, Chris NSIC/Clearinghouse for Sport, Australian Sports Commission, author
Warby, Danielle evaluator
May, Christine NSIC/Clearinghouse for Sport, Australian Sports Commission, author
Series Knowledge Base : Organised Sport Portal : Sports Administration and Management
Electronic Resource Connect to the current Knowledge Base Portfolio (access restrictions may apply)
Read archived article dated 30/6/2014 (PDF) (access restrictions may apply)
Read archived article dated 29/6/2015 (PDF) (access restrictions may apply)
Read archived article dated 8/2/2016 (PDF) (access restrictions may apply)
Read archived article dated 27/6/2016 (PDF) (access restrictions may apply)
Read archived article dated 6/2/2017 (PDF) (access restrictions may apply)
Read archived article dated 26/6/2017 (PDF) (access restrictions may apply)
View the Clearinghouse Client Service Model - access restrictions explained. PDF (90.9KB)
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Knowledge Base Portfolio
Knowledge Base   Australian Sports Commission . . Secured Resources .  
Sport Publications Archive
Fulltext 30 June 2014 Australian Sports Commission . . Secured Resources .  
Sport Publications Archive
Fulltext 29 June 2015 Australian Sports Commission . . Secured Resources .  
Sport Publications Archive
Fulltext 8 February 2016 Australian Sports Commission . . Secured Resources .  
Sport Publications Archive
Fulltext 27 June 2016 Australian Sports Commission . . Secured Resources .  
Sport Publications Archive
Fulltext 6 February 2017 Australian Sports Commission . . Secured Resources .  
Sport Publications Archive
Fulltext 26 June 2017 Australian Sports Commission . . Secured Resources .  
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